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CRF Blog » Blog Archive » Soft (Drink) Power

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Soft (Drink) Power

by Shruti Modi

In Soft (Drink) Power for Foreign Policy, Ian Bremmer interviewed the CEO of Coca-Cola Co.

The financial crisis altered the very nature of the international balance of power. Five years later, the presumption is that the crisis is in the rearview mirror — and that the volatility that shook markets and felled governments is behind us too. But we’ve entered a new order that’s vastly more uncertain than what preceded it. International coordination is breaking down. Global challenges like climate change and nuclear proliferation are becoming more intractable as no one country or group of countries is in a position to set the international agenda. The G-20 is too crowded and conflicted; the U.S.-led G-7 can no longer run the show. In such an environment, we have to ask: What are the big question marks for sustainable global prosperity going forward? How are the roles of the United States and China evolving? And where are the world’s next big opportunities? [more]