Shining a Light on Campaign Ad Rates
by Bill Hayes
In Shining a Light on Campaign Ad Rates, Bloomberg Businessweek reports that although buying political ads on radio and television are a matter of public record, getting the information is not easy.
Technically, the amount of money campaigns spend to run attack ads on TV is public information. By law, all broadcasters have to keep records of political ad buys, including their cost, and show them to anyone who asks. That doesn’t mean the data are easily accessible. You have to trek to TV stations during business hours, persuade a worker to fetch the records, and sometimes even produce exact change if you want to photocopy them. [more]