CRF Blog

A Short Handbook on Rhetorical Analysis

by Bill Hayes

For those of you who teach persuasive essays or anything related to persuasion, William P. Banks’ book A Short Handbook on Rhetorical Analysis is available online. Below is the table of contents.

  •     The Appeals: Ethos, Pathos, and Logos
  •         Ethos: Understanding the Ethical Appeal
  •             Classical vs. Contemporary Notions of “Character”
  •             Situated and Invented Ethos
  •             Ethos and Context
  •             Exercises in Understanding Ethos
  •         Pathos: Understanding the Pathetic Appeal
  •             Disagreements Over the “Emotional” Appeal Through the Ages
  •             Contemporary Uses of Pathos
  •             Pathos and Context
  •             Exercises in Understanding Pathos
  •         Logos: Understanding the Logical Appeal
  •             “Logic,” “Reason,” and Theories of Authorship
  •             A Short List of Logical “Fallacies”
  •             Using and Subduing “Fallacies”
  •             Exercises in Understanding Logos
  •     Kairos, “the Opportune Moment”
  •         Being Aware
  •         Kairos as an Effect of the Appeals
  •         Exercises in Recognizing Kairotic Stances
  •     Commonplaces: Arguments without Voice
  •         Classical Commonplaces: Aristotle
  •             Past/Future Fact (Conjecture)
  •             Greater/Lesser (Degree/Value)
  •             Possible/Impossible (Probability)
  •         Modern Commonplaces
  •             “Just the Facts, Ma’am” — Eliot Ness
  •             “Art for Art’s Sake” — Oscar Wilde
  •         Other Commonplaces / Ideologies
  •     Topics: Methods Writers Use to Layout Their Cases
  •         Classical Topics: Aristotle
  •             Definition
  •             Division
  •             Classification
  •             Comparison
  •         Contemporary Topics?
  •     Selected Bibliography