CRF Blog

Corporations Want Obama’s Winning Formula

by Bill Hayes

In Corporations Want Obama’s Winning Formula, Bloomberg Businessweek reports that companies want to emulate how the president’s tech team used personal data to great effect in the campaign.

Last year the tech team noticed that while a quarter of the clicks on its fundraising e-mails were from mobile devices, only a handful yielded donations — a common problem for political campaigns. That led to a pair of innovations: a redesign that allowed the website to render easily on any screen and a “quick-donate” program that stored financial information so repeat givers could pay with a single click.

This became hugely profitable. [more]